Trace
Before It’s Lost.

With Trace, you stay close to what matters.
A smart ring that connects to your essentials — and discreetly alerts you before they slip away.

Minimalist design. Maximum peace of mind.

Prevention Over Recovery.

Most solutions help you find what’s already lost.
Trace is built to do the opposite.

Made to keep you connected.
To sense distance.
And to protect your belongings before they’re gone.

1. Connect

Pair your essentials with Trace.
Keys. Bag. Wallet.
No noise. No effort. Just one simple tap.

2. Track

Trace automatically senses how close you are to your items.
No input needed, but always in sync.

3. Prevent

If you stray too far, you’re discreetly alerted.
A quiet, haptic alert — just in time
to turn back before something is left behind.

Supported by

Trace is proudly supported by public and private organizations that back early innovation and purposeful products.

Small Ring. Big Impact.

Currently in development, Trace is shaped by a team blending bold ideas with technical precision, building a new standard for everyday security.

Hani Farah

Co-founder

Drives product vision and strategy with a focus on market fit and growth.

Line Horskjær

Co-founder

Leads design and user experience to turn ideas into intuitive, elegant solutions.

Ahmed Zaheer Hussain

Embedded Systems Engineer

Crafts core embedded tech with a focus on performance and scalability.